RECENT EVENTS



Threshold Sports logo


Event: Threshold Sports,
Senior Operations Director
Date: March-October 2019
Client: Various

Event Director for various Corporate Events.

Employed by the client to design, manage and deliver a variety of bespoke client events for a number of corporate clients across the UK. Working alongside the operations and account management team we worked with the client to design the event to their specification then manage all aspects of the delivery, as well as taking the lead in the eventual delivery of the event.

Responsibilities included; client management, managing the event delivery timeline, source, contract and manage suppliers, Stakeholder management, staff recruitment and management and event safety planning. Event delivery as Event Director.
Threshold Sports

Threshold Sports
Virgin Sport logo


Event: Virgin Sport series
Date: May, July & October 2018
and May, July & October 2019
Client: Virgin Sport

Operations Consultant for closed road running series.

Providing operations support and consultation to the client in relation to the Hackney Half Marathon, British 10K Run and Oxford Half Marathon. Working alongside the implementation team to design, manage and deliver the event operations and logistics. Through regular working with the client team, stakeholders, suppliers and agencies we ensured that the event delivery was safely executed. This year Atlas Events designed and delivered the Table Top planning exercises for the client.

Responsibilities included managing the event implementation team and delivery timeline, interaction with stakeholders and safety management, design and delivery of the Table Top Planning Exercise, and attendance at most events in a support capacity.
Virgin Sport Oxford Half 2019

Virgin Sport Oxford Half 2019
Bloodwise Blenheim Triathlon logo


Event: Bloodwise Blenheim Triathlon
Date: 2nd & 3rd June 2018
Client: IMG (UK) Ltd

Operations Consultant for Triathlon and Event Village.

6,000 athletes took part in a variety of distances over two days within the Blenheim Palace estate in Oxfordshire. Distances included Sprint, Super Sprint and Team Relay competitions as well as the Weekend Warriors for those who wanted to race continually throughout the weekend. In addition participants and spectators had access to the event village offering a variety of food and beverage, entertainment and support services. The event was a great success taking place in glorious sunshine in some of the most iconic surroundings in Britain.

Responsibilities included managing the event implementation team and delivery timeline, interaction with stakeholders and safety management, and event delivery as Incident Commander and Event Control Manager.
Bloodwise Blenheim Triathlon

Bloodwise Blenheim Triathlon
These images are from an IMG (UK) Ltd event. Atlas Events services were contracted for this event,
the Bloodwise Blenheim Triathlon. Image by RB Create ©
Virgin Sport Oxford Half


Event: Virgin Sport Oxford Half
Date: 8th October 2017
Client: Virgin Sport

Event Technical Director for closed road half marathon and festival in Oxford.

8,500 runners took part including club, children and adults participating in a fully closed road half marathon and schools challenge running event through the heart of Oxford and the surrounding area. The event Village on Oxford University Park saw over 10,000 spectators and supporters engage with sponsor activities, fitness experiences as well as enjoying the wide variety of local food and drink offerings.

Responsibilities included managing the event implementation team, budget and timeline, and management of stakeholders including attendance at various safety meetings. Working alongside the team we developed the route and infrastructure as well as the main event village to ensure a fantastic event with a very lively atmosphere and safe running route.
Virgin Sport Oxford

Virgin Sport 10k London Run


Event: Virgin Sport 10k London Run
Date: 9th July 2017
Client: Virgin Sport

Event Technical Director for closed road 10k run in Westminster, London.

10,000 runners took part in a fully closed road 10km running event in the heart of London. Starting on Piccadilly, the route took in many of London's most famous landmarks before finishing on Whitehall. The challenging logistics of the event involved planning and managing separate baggage locations, detailed arrivals plans and route entertainment, security and medical support.

Responsibilities included managing the event implementation team, budget and timeline, and management of stakeholders including attendance at various safety meetings. Working alongside the team we developed the route and infrastructure to deliver a successful and well-received event.
Virgin Sport Westminster

EPCR Try Rugby Fanzone


Event: EPCR Fanzone
Date: 12th-14th May 2017
Client: Event 360

Event Director for the EPCR (Rugby League) fanzone, Edinburgh.

A fanzone located in the heart of Edinburgh providing entertainment and sponsor activations for those fans travelling to watch the games as well as members of the public. The Fanzone contained a number of sponsor activations as well as food and drink and a large screen to watch a live feed to the games in Murrayfield stadium.

Responsibilities included client liaison for supplier and services, management of stakeholders including attendance at various local authority safety meetings. Working alongside the team we developed the event infrastructure and highlighted the many requirements for its operation. Live site management throughout the three days of delivery through install, operation and de-rig.
EPCR Fanzone Edinburgh
Virgin Sport Hackney


Event: Virgin Sport Hackney
Date: 30th April 2017
Client: Virgin Sport

Event Technical Director for closed road half marathon and festival in Hackney, London.

10,000 runners took part including club, children and adults participating in a fully closed road half marathon and schools challenge running event around the boroughs of Hackney, Tower Hamlets and Newham. The event Village on Hackney Marshes saw over 20,000 spectators and supporters engage with sponsor activities, fitness experiences as well as enjoying the wide variety of local food offerings.

Responsibilities included managing the event implementation team, budget and timeline, and management of stakeholders including attendance at various safety meetings. Working alongside the team we developed the route and infrastructure as well as the main event village to ensure a fantastic event with a very lively atmosphere and safe running route.
Virgin Sport Hackney

Bike Fest 2016


Event: Bike Fest 2016
Date: 18th September 2016
Client: CSM Active Ltd

Event Technical Director.

A closed road, city centre family ride and festival. Sponsored by HSBC and in partnership with Birmingham City council this was a grass roots event to introduce the local community to cycling and encourage them to try their hand on safe city streets. Aimed at families it was a fantastic day with everything from ice cream to cycle shows.

Responsibilities included managing the event implementation team, budget and timeline, and management of stakeholders including attendance at various safety meetings. Working alongside the team we developed the route and infrastructure to deliver a successful and well received event.
Bike Fest 2016
Vitality British 10k London Run


Event: Vitality British 10k London Run
Date: 10th July 2016
Client: Achieve Events Ltd

Event Technical Director.

12,000 runners took part in a fully closed road 10km running event in the heart of London. Starting on Piccadilly the route took in many of London's most famous landmarks before finishing on Whitehall. The challenging logistics of the event involved planning and managing separate baggage locations, detailed arrivals plans and route entertainment, security and medical support.

Responsibilities included managing the event implementation team, budget and timeline, and management of stakeholders including attendance at various safety meetings. Working alongside the team we developed the route and infrastructure to deliver a successful and well received event.
Vitality British 10k London Run
Run Hackney Half Marathon


Event: Run Hackney Half Marathon
Date: 8th May 2016 & May 2015
Client: Achieve Events Ltd

Event Director for closed road half marathon in Hackney, London.

12,000 runners took part including elite, children and adults participating in a fully closed road half marathon running event around the boroughs of Hackney, Tower Hamlets and Newham. The main event on Sunday was preceded by a 5km free to enter event on Saturday for Hackney residents. The event Village on Hackney Marshes saw over 20,000 spectators and supporters engage with sponsor activities, fitness experiences as well as enjoying the wide variety of local food offerings.

Responsibilities included managing the event implementation team, budget and timeline, and management of stakeholders including attendance at various safety meetings. Working alongside the team we developed the route and infrastructure as well as the main event village to ensure a fantastic event with a very lively atmosphere and safe running route.
Run Hackney Half Marathon

Oxfam Emergency Challenge


Event: Oxfam Emergency Challenge
Date: 25th October 2014
Location: Wellington College, Berkshire

Atlas Events designed and delivered a bespoke event for Oxfam aimed at increasing fundraising and awareness of the charity's work around the world. Over 60 teams both private and corporate took part in the grounds of Wellington College. Teams faced physical and mental challenges throughout an intense 12 hours involving strategic planning exercises, engineering tasks and a final night time challenge on foot and bike against the clock.

Event planning involved the usual operational and safety planning as well as intricate design of the various challenges to ensure the Oxfam brand and key messages were conveyed to those that took part in an exciting and novel manner. The event will continue in 2015.
Oxfam Emergency Challenge
Oxfam Emergency Challenge 2014 © OEC2014 / RB Create

Orbital Cycling Festival


Event: Orbital Cycling Festival
Date: 26th-28th July 2013
Location: Goodwood Motor Circuit

Atlas Events launched its own cycling festival, the Orbital Cycling Festival - a celebration of all things cycling, with a variety of track races for men, women and kids, including a Road Race, Sprint, Keirin and Eliminator as well as the Brompton World Championships.

In addition to the racing, an exhibition and demonstration area offered family rides, Animal bike tour, BMX stunt and pump track demonstrations, cycling workshops and kids cycling skills sessions, and all within the historic setting of Goodwood Motor Circuit.
Brompton World Championships at the Orbital Cycling Festival
Intelligent Sport UK Challenge


Event: Intelligent Sport UK Challenge
Date: 20th-22nd June 2013
Location: Dartmoor, Devon
Client: IMG (UK) Ltd

Course Director for the UK's premier corporate team development event.

Corporate teams from across all sectors of UK industry are pitted against each other over a number of stages each designed to test the team dynamics of the companies competing. Each stage involves a layer of strategy and planning coupled with a physical requirement to bike, run or kayak. Teams must not only identify a winning strategy but match their skills to the various challenges all under the pressure of time.

Working alongside the IMG team, responsibilities included event design, logistics and operations planning, implementation, safety planning, management and staffing, and budget management.
Intelligent Sport UK Challenge
This image is from an IMG (UK) Ltd event. Atlas Events services were contracted for this event,
the Intelligent Sport® UK Challenge 2013. Image by RB Create ©
Bike Blenheim Palace


Event: Bike Blenheim Palace
Date: 18th & 19th August 2012
Client:
Blenheim Palace Visitors Partnership

Operations Director for the two day cycling festival set in the grounds of the stunning World Heritage Site and the surrounding Cotswolds countryside.

The event consisted of a number of elements including a 100 mile and 60 mile Road Sportive, Time Trial, 40km Off Road Sportive, Brompton World Championships as well as Family Rides and an Exhibitor Village. Attracting 15,000 cycling enthusiasts from first timers to club riders, the event is one of the premier events for cycling in the UK.

Responsibilities included logistics and operations planning and implementation, sourcing and liaising with key suppliers and agencies, event design, sponsor liaison, safety planning and management and staffing and budget management.
Bike Blenheim Palace
Bike Blenheim Palace 2012 © Andy Jones

BG Energy Challenge


Event: BG Energy Challenge
Date: 5th-7th July 2012
Location: Exeter, Devon
Client: IMG (UK) Ltd

Course Director for an in-house corporate team development event.

Corporate teams from across the energy sector are pitted against each other over a number of stages each designed to test the team dynamics of the companies competing. Each stage involves a layer of strategy and planning coupled with a physical requirement to bike, run or kayak. Teams must not only identify a winning strategy but match their skills to the various challenges all under the pressure of time.

Working alongside the IMG team, responsibilities included event design, logistics and operations planning, implementation, safety planning, management and staffing, and budget management.
BG Energy Challenge
This image is from an IMG (UK) Ltd event. Atlas Events services were contracted for this event,
the BG Energy Challenge 2012. Image by RB Create ©
Intelligent Sport UK Challenge


Event: Intelligent Sport UK Challenge
Date: 13th-16th June 2012
Location: Stirling, Scotland
Client: IMG (UK) Ltd

Course Director for the UK's premier corporate team development event.

Corporate teams from across all sectors of UK industry are pitted against each other over a number of stages each designed to test the team dynamics of the companies competing. Each stage involves a layer of strategy and planning coupled with a physical requirement to bike, run or kayak. Teams must not only identify a winning strategy but match their skills to the various challenges all under the pressure of time.

Working alongside the IMG team, responsibilities included event design, logistics and operations planning, implementation, safety planning, management and staffing, and budget management.
Intelligent Sport UK Challenge
This image is from an IMG (UK) Ltd event. Atlas Events services were contracted for this event,
the Intelligent Sport® UK Challenge 2012. Image by RB Create ©
Cycletta


Event: Cycletta
Date: 11th September 2011
Client: Participate Ltd

Bike Route Director for inaugural women-only cycling event.

Worked closely alongside the Participate implementation team to design and deliver the first year of this innovative new event.

Consultation to design the route, attend meetings with key agencies (police, council and suppliers), consult on the safe delivery and management of the event and oversee the implementation of all bike route aspects throughout the event.
Cycletta
Image © of and provided courtesy of Participate Sports & RB Create, all rights reserved.
Cycletta is an event owned by Participate Sports.
The Open Official Hospitality


Event: Open Championship
Date: 13th-17th July 2011
Client: Sodexo

Official Hospitality Manager for the Open Championship, Royal St George’s.

Employed to oversee the pre-event client management process and the event delivery of all aspects of the Official Hospitality programme. Responsibilities included compilation of pre-event information, liaison with clients for specific requests, design and implementation of chalet and restaurants, liaison with Royal & Ancient, ticketing, and management of hospitality staff including catering and hostess personnel.
Hospitality Village, Open Championship, Royal St George’s
Mint Polo in the Park logo


Event: Mint Polo in the Park
Date: 3rd-5th June 2011
and 4th-6th June 2010
Client: World Polo

Operations Manager for one of the largest single venue polo events in the UK.

We worked alongside the Event Director to manage all aspects of the event build and de-rig, including management of suppliers and overseeing health and safety.
Mint Polo in the Park
Mint Polo in the Park
Abu Dhabi International Triathlon logo


Event: Abu Dhabi International Triathlon

Date: 12th March 2011
Client: IMG (UK) Ltd
Bike Course Director for international long distance triathlon.

Date: 13th March 2010
Client: IMG (UK) Ltd
Race Director for international long distance triathlon.

We worked closely with the IMG implementation team in both the first and second years of this exciting new event, to design the route, attend meetings with in-country agencies and sponsors (including police, state and government agencies), consult on the safe delivery and management of the event and oversee the implementation of all bike route aspects throughout the event.
Abu Dhabi Triathlon
Image © of and provided courtesy of IMG (UK) Ltd, all rights reserved.
Abu Dhabi International Triathlon is an event owned by IMG (UK) Ltd.
Holidaybreak logo


Event: Holidaybreak Challenge
Date: 18th January 2011
Client: Northstar Events

3-hour team development breakout session for client with recent high levels of merger and acquisition activity.

Bespoke low level challenge based on strategy and planning.

Enjoyable but challenging urban course for 120 international middle and senior management personnel.
Holidaybreak Challenge
Holidaybreak Challenge
Skyride Etape Hibernia logo


Event: Skyride Etape Hibernia
Date: 22nd August 2010
Client: IMG (UK) Ltd

Event Director for national closed road cycle event in County Clare, Ireland.

1,200 international cyclists of mixed level participated in a fully closed road cycle event.

We worked closely with the IMG implementation team to develop and deliver the course, including liaising with all key stakeholders and suppliers, designing the route and monitoring health and safety throughout the planning and implementation of the event.
Skyride Etape Hibernia
Image © of and provided courtesy of IMG (UK) Ltd, all rights reserved.
Skyride Etape Hibernia is an event owned by IMG (UK) Ltd.
Etape Caledonia logo


Event: Etape Caledonia
Date: 16th May 2010
Client: IMG (UK) Ltd

Event Director for national closed road cycle event in Pitlochry, Scotland.

4,500 international cyclists of mixed level participated in a fully closed road cycle event.

We worked closely with the IMG implementation team to develop and deliver the course, including liaising with all key stakeholders and suppliers, designing the route, and monitoring health and safety throughout the planning and implementation of the event.
Etape Caledonia
Image © of and provided courtesy of IMG (UK) Ltd, all rights reserved.
Etape Caledonia is an event owned by IMG (UK) Ltd.